Varun Business Policy Report

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BUSINESS POLICY REPORT By, VARUN KUMAR REDDY.E HRM ,FW 08/10 IIPM, BANGALORE Phone: +91 9742834459 Report on: Study of BCG Matrix on ITC Company A Project report submitted in partial fulfillment of the requirements for the course curriculum of the subject Business Policy (60Marks) ITC profile Imperial Tobacco Company of India Limited (ITC) ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited'. the Company was changed
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  BUSINESS POLICY REPORT By,VARUN KUMAR REDDY.EHRM ,FW 08/10IIPM, BANGALORE Varunreddy0787@gmail.comPhone: +91 9742834459  Report on: Study of BCG Matrix on ITC Company   A Project report submitted in partial fulfillment of therequirements for the course curriculum of the subjectBusiness Policy (60Marks)  ITC profile Imperial Tobacco Company of India Limited(ITC) ITC was incorporated on August 24, 1910 under the name of 'Imperial TobaccoCompany of India Limited'.the Company was changed to I.T.C. Limited in 1974. (In recognition of theCompany's multi-business portfolio encompassing a wide range of businesses -Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards &Specialty Papers, Agri-Exports, Foods, Lifestyle Retailing and Greeting Gifting &Stationery - the full stops in the Company's name were removed effectiveSeptember 18, 2001. The Company now stands rechristened 'ITC Limited'.) ITC is one of India's foremost private sector companies with a marketcapitalization of nearly US $ 18 billion and a turnover of over US $ 4.75billion.ITC is rated among the World's Best Big Companies. ITC also ranks among India'stop 10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & SpecialtyPapers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and otherFMCG products.ITC is an outstanding market leader in its traditional businesses of Cigarettes,Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market shareeven in its nascent businesses of Packaged Foods & Confectionery, BrandedApparel, Personal Care and Stationery.ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC isone of the country's biggest foreign exchange earners (US $ 2.8 billion in the lastdecade). This transformational strategy is expected to progressively create for ITC ahuge rural distribution infrastructure, significantly enhancing the Company'smarketing reach.ITC's wholly owned Information Technology subsidiary, ITC Infotech India Limited, isaggressively pursuing emerging opportunities in providing end-to-end IT solutions,including e-enabled services and business process outsourcing.  ITC employs over 21,000 people at more than 60 locations across India. TheCompany continuously endeavors to enhance its wealth generating capabilities in aglobalizing environment to consistently reward more than 3, 73,000 shareholders. CORE PRINCIPLES  ITC's Corporate Governance initiative is based on two core principles. These are: (i) Management must have the executive freedom to drive the enterpriseforward without undue restraints; and (ii) This freedom of management should be exercised within a framework of effective accountability.ITC believes that any meaningful policy on Corporate Governance mustprovide empowerment to the executive management of the Company, andsimultaneously create a mechanism of checks and balances which ensuresthat the decision making powers vested in the executive management is notonly not misused, but is used with care and responsibility to meetstakeholder aspirations and societal expectations. Cornerstones From the above definition and core principles of Corporate Governance emerge thecornerstones of ITC's governance philosophy, namely trusteeship, transparency,empowerment and accountability, control and ethical corporate citizenship. ITCbelieves that the practice of each of these leads to the creation of the rightcorporate culture in which the company is managed in a manner that fulfíls thepurpose of Corporate Governance. Trusteeship ITC believes that large corporations like itself have both a social and economicpurpose. They represent a coalition of interests, namely those of the shareholders,other providers of capital, business associates and employees. This belief thereforecasts a responsibility of trusteeship on the Company's Board of Directors. They areto act as trustees to protect and enhance shareholder value, as well as to ensurethat the Company fulfils its obligations and responsibilities to its other stakeholders.
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