MySpace Loosing Space

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http://nitinmaximumhit.blogspot.com/ http://nitinmaximumhit.blogspot.com/ MySpace loosing Space “Social Media “ as one of the fastest growing channel of marke ng and if you this than how one can forget MySpace. You can’t talk about social media without men oning MySpace. If your marke ng strategy say that you need to target young audience than forget everything and focus on MySpace. Being the King in social media “MySpace” losing its space from some me. According to numbers released by web an
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  MySpace loosing Space “Social Media “ as one of the fastest growing channel of marke  ngand if you this than how one can forget MySpace. You can’t talkabout social media without men  oning MySpace. If your marke  ngstrategy say that you need to target young audience than forgeteverything and focus on MySpace.Being the King in social media “MySpace” losing its space from some  me. According to numbers released by web analy  cs fi rmCompete.com MySpace’s U.S. tra ffi c dropped from 55.6 millionunique visitors in August to 50.2 million in September. It has nearlyshed o ff  20% of its U.S. tra ffi c since June and lost a li  le over amillion U.S. visitors between June and July, but more than 4 millionbetween July and August and over 5 million between last monthand this month.Companies that are successful in launching MySpace marke  ngcampaigns usually use fun promo  ons that invoke lots of interac  on, compe  on and bragging rights. Disney is a primeexample of this. They use MySpace not just to adver  se a moviethat’s coming out. Instead, they spend  me crea  ng a MySpace sitethat allows users to par  cipate in contests with a chance to appearin the movie or interact with the directors and stars.MySpace is poised to haul in $495 million in ad revenue this year,down 15% from last year's $585 million, according to research fi rmeMarketer. In August, MySpace a  racted 64.2 million uniquevisitors from the United States, o ff  15% from August 2008, accordingto comScore, while Facebook pulled in 92.2 million unique U.S.visitors – up more than 100% year ‐ over ‐ year. http://nitinmaximumhit.blogspot.com/ http://nitinmaximumhit.blogspot.com/ 1 of 3 10/22/2009 2:24 PM  If some major changes are not implemented NOW to a  ract thepeople back, MySpace would lose relevance in the realm of socialmedia. But then that is what makes the web so exci  ng. Thereshould be no monopoly and that’s shows the today market isconsumer oriented and what economics say Satura  on and Fall isalways there. I am not surprised if down the line fi ve years Twi  ertweets low and FaceBook face disappear a  er all that’s the s ff  market it is. Social media brands today are inves  ng enormous  meon remaining relevant and adding new features that can keep theaudience coming back. But even with that, it would be di ffi cult tobelieve that the near future does not hold anything which is moreinteres  ng than Facebook, more dynamic than Twi  er etc. Maybesocial media itself will become less relevant. Time will tell.Lets come back to MySpace and see where the space gone.MySpacefocusing on music, videos and games, it hopes to recapture some of its luster. With theMySpacerefugees moun  ng, it's  me for somenew blood to make some brilliant, future ‐ changing decisions. MySpace rank across countries http://nitinmaximumhit.blogspot.com/ http://nitinmaximumhit.blogspot.com/ 2 of 3 10/22/2009 2:24 PM  Happy Blogging ! Nitin Chauhan   |nitin@maximumhit.com |www.maximumhit.com http://nitinmaximumhit.blogspot.com/ http://nitinmaximumhit.blogspot.com/ 3 of 3 10/22/2009 2:24 PM
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