Concept and Analysis for a Transportation Company in South East Asia

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Nanyang Polytechnic – School of Business Management Capital Markets & Financial Instruments | BM0053 Year 2008/2009 Semester 1 Submission Date: Submitted to: 11 July 2008 Ms Chee Li Lian Table of Contents Executive Summary ............................................................................................................. 3 1. 2. Introduction ................................................................................................................... 4 Management’s Discussion
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    Nanyang Polytechnic –School of Business ManagementCapital Markets & Financial Instruments | BM0053Year 2008/2009Semester 1 Submission Date: 11 July 2008Submitted to: Ms Chee Li Lian  ICA 2 | Capital Markets and Financial Instruments | Project Group No.52 Table of Contents Executive Summary ............................................................................................................. 3 1. Introduction ................................................................................................................... 4 2. Management’s Discussion and Analysis of Financial Condition ............................. 42.1 Overview ................................................................................................................. 42.2 Strengths ................................................................................................................. 42.3 Factors affecting our results of operations and financial condition .......................... 52.3.1 Regulation ........................................................................................................ 52.3.2 Economic risks ................................................................................................. 52.3.3 Competition ...................................................................................................... 52.3.4 Licensing .......................................................................................................... 62.3.5 Advertising ........................................................................................................ 6 3. Results of Operation .................................................................................................... 6 4. Substantiate Future Plans ........................................................................................... 64.1 Business Expansion ................................................................................................ 64.2 Further Investments ................................................................................................. 74.3 Restructure .............................................................................................................. 7 5. Logical Share Selling Price .......................................................................................... 7 6. Invitation Statistics ....................................................................................................... 8 7. Final Sales Pitch ........................................................................................................... 87.1 Economic outlook for hotel, leisure and transportation sector ................................. 87.2 Future increase in share price due to IR .................................................................. 87.3 Less volatility with TransQ International shares....................................................... 87.4 Special rights for Investors ...................................................................................... 87.5 Well established reputation ..................................................................................... 97.6 Privileges for investors ............................................................................................ 97.7 Convincing financial condition ................................................................................. 9 8. Conclusion .................................................................................................................... 9 9. Appendices10.   References    ICA 2 | Capital Markets and Financial Instruments | Project Group No.53 Executive Summary This project paper deals with a company’s plan to place out shares to investors in order torealise further investments for a future growth. In the course of fundamental research on theservice industry in Singapore and economic outlooks for the South East Asian countries, ourproject group extended its knowledge on analysis of financial figures as well as developingrealistic business strategies. By acting as directors of a fictional company, we discussedabout a business strategy with high future growth potential in order to attract investors forour shares. Please take into account that all numbers and figures used in this project paperare mainly derived and calculated from benchmarking with other leading firms’ financialstatements in this industry.  ICA 2 | Capital Markets and Financial Instruments | Project Group No.54 1. Introduction According to the Singapore Ministry of Manpower (MOM), Service sector’s contributions toSingapore’s nominal GDP and total employment were 63.5 percent and 68.4 percent in2007 respectively. Hence, the service sector and manufacturing sector are the twin enginesof growth for the Singapore economy. As the services sector is diverse, we identified thethree most traded companies whose main activities are classified into public or privatepeople carriage services. In order to deal with realistic and appropriate circumstances forthis industry sector, we decided to found a business involving both travel and transportation.In the course of this decision, we assumed the business being already active for severalyears. 2. Management’s Discussion and Analysis of Financial Condition The following discussion of our financial condition and results of operations is based uponand should be read in conjunction with our consolidated financial statements and the relatednotes included in the appendix of this project paper. 2.1 Overview TransQ International’s core business is to act as an independent and executive guestcarriage provider for hotel and casino operator Genting Corporation. We also proudlycooperate with several prestigious hotel chains like Four Seasons  ®  and InterContinentalResorts & Hotels  ®  . Additionally, we generate revenue from the businesses of car rental andleasing services, automotive engineering, maintenance services and diesel sales, vehicleinspection services, insurance broking services and outdoor advertising. Founded in 2000,our core business is to provide our guests integrated transport services by offering a safe,reliable and friendly travel experience on our network in Singapore, Malaysia and Thailand.We established an extraordinary position in the industrial sector of travel and transportationas we offer customized transportation services on mainly tourists and business peopletravelling through the South East Asian countries we are operating in. Our fleet, mainlyconsisting of cars and multi purpose vehicles, is maintained in association with BMW andMercedes of Singapore in order to provide our high qualitative aspirations. According to ourenvironmental commitment, all of TransQ International’s vehicles are prosecuted withhydrogen engines. As at 30 December 2007, we managed a fleet size of 1,973 carsemploying 2,589 staff. 2.2 Strengths Our corporate culture as a personal carriage company is based on the principles ofreliability, safety and excellent customer service, which we have practised successfully over
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