Supercell

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1. Supercell cmbeyers 2. What do they do? ● Finnish mobile game maker ● Clash of Clans ● Boom Beach ● Hay Day 3. Why Do They Excel? ● Online World –Friends…
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  • 1. Supercell cmbeyers
  • 2. What do they do? ● Finnish mobile game maker ● Clash of Clans ● Boom Beach ● Hay Day
  • 3. Why Do They Excel? ● Online World –Friends and enemies ● Free to download ● Expansion costs more ● Notifications rope you back in
  • 4. History ● Founders - Niko Derome – Server Architect - Visa Forsten – Lead Programmer - Lassi Leppinen – Technology Lead - Petri Styrman – Lead Artist ● Gunshine.net - First released game ● June 21st 2012 - Hay Day is released globally ● October 2013 - Softbank buys 50.5% for 1.5 Billion - Softbank buys 22.7% more
  • 5. Financial ● 2014 Estimates - $5.5 Billion appraisal - $1.7 billion in sales, $500 million in profits ● Spend immense amounts on advertising - Superbowl ad
  • 6. Competition ● Machine Zone - Game of war Fire ages - Kate Upton ● Zynga - Farmville, Words with Friends - Facebook games, obnoxious, No Mobile ● King - Candy Crush - Verrryyy obnoxious
  • 7. Predictions ● Make it to the top ● Stay at the top ● Release of Smash Land ● IPO?
  • 8. Questions?
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