Sales Management

Please download to get full document.

View again

of 77
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.


Document Related
Document Description
Sales Management
Document Share
Document Tags
Document Transcript
    Sales Management Vinod Puri98206 94960; 26314644    Importance of Selling  Only activity that generates revenueEverything else is a cost centre only  Only opportunity to be in touch with themarketThis allows for understanding anddesigning the value offering.  Contributes to the image of the company andbuilding of the Brand Equity    Modes of Selling  There can be two approaches to selling:Selling by looking at the short term gainsConsidering the long term business  How practical is the issue of long termapproach in the low value products?     The Nature of PersonalSelling TransactionSelling  Get new accounts  Get the order   Cut the price to get thesale  Manage all accounts tomaximize short-term sales  Sell to anyone RelationshipSelling  Retain existing accounts  Become the preferredsupplier   Price for profit  Manage each account for long-term profit  Concentrate on high-profit-potential accounts
Search Related
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks

We need your sign to support Project to invent "SMART AND CONTROLLABLE REFLECTIVE BALLOONS" to cover the Sun and Save Our Earth.

More details...

Sign Now!

We are very appreciated for your Prompt Action!