Parle- G Presenation

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1. ã Presented By Sakshi Bansal Anurag Tyagi Vaibhav Dahima Sumit Soni Harman Athwal Mohammad Shahbaaz Presentation on 2.  Founded in 1929 in British India. …
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  • 1. • Presented By Sakshi Bansal Anurag Tyagi Vaibhav Dahima Sumit Soni Harman Athwal Mohammad Shahbaaz Presentation on
  • 2.  Founded in 1929 in British India.  Began manufacturing biscuits in 1939.  Launched its first ad campaign in 1947.  It showcased its Gluco biscuits as an Indian alternative to the British biscuits.  It was split into three separate companies.  Parle Products, led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Kismi toffee bar, Monaco and KrackJack)  Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri, led by Ramesh Chauhan HISTORY
  • 3. PARLE-G “G Mane Genius”  Came into existence in 1939.  Was focused entirely on the young stars.  Filled with the goodness of milk and wheat, a source of all round nourishment.  Has a history of 70 years.  Healthy and tasty substitute.  The largest selling biscuit brand in the world.
  • 4. Vision: "To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.“ VISION AND MISSION Mission: "We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills."
  • 5. SWOT ANALYSIS STRENGTH  Low Price  Sizable market share  Variety of products  Deep & Effective Coverage  Largest distribution system  Better Understanding of consumer psyche WEAKNESS • Depends on Parle G • Lacking schemes • Replacement of Damaged stock • Improper & irregular supply • Packing of Biscuits OPPORTUNITIES • Demand for innovative packing • Improving supply for brands • Information through television • Retaining loyal retailers THREATS • Hike in cost of production • Competition from MNC’s • Emerging substitutes like toast, wafers. • Entry of various new entrant, ITC etc
  • 6. KEY SUCCESS FACTORS Manufacturing & Distribution Network Value for Money Rural Marketing Nutrition Value Keeping up the Goodwill
  • 7. SEGMENTATION AND TARGETING Genius Children Tea Lovers Sports People Platinum Agers Age 4-15 15-75 16-35 75+ Sex M/F M/F M/F M/F Hospitals Very less Less Less More Income Groups Low Low Medium Medium Impulse Buying High Medium Low Low Price sensitivity Medium High Low Low Complimentar y Buying Low High Low Low Benefits Low Low High high
  • 8. POSITIONING High Nutritional Value Low Nutritional Value Low Price High Price
  • 9. PRODUCT LIFE CYCLE
  • 10. 24% 19% 20% 19% 18% Sales (Cr. Rs) Parle Britannia Mondelez Nestle ITC Source: Nielsen Survey 2014-15 SALES ANALYSIS
  • 11. 14% 42% 32% 7% 5% Growth in % Parle Britannia Mondelez Nestle ITC Source: Nielsen Survey 2014-15 GROWTH ANALYSIS
  • 12. 1. The company kept prices unchanged for over a decade between 1996-2006. 2. In 2013, Parle-G become India's first domestic FMCG brand to cross 5000 crores in retails sales. 3. Parle have 4 factories all over India, and they are the biggest biscuit manufacturing unit in india. 4. 4,551 people around the world are eating Parle-G at this moment. 5. 1 billion packets of Parle-G are produced monthly. 6. Parle g biscuits are sold in more than 50 lakhs retail stores. 7. G means glucose not genius in Parle-G. 8. Parle-G girl is just an art. 9. Parle g produces more biscuits in a year than whole china can eat and produce. China is the world’s 4th largest biscuit producer in the world.
  • 13. KEY LEARNING  Team work  How to manage work when wifi also stop supporting you.  The insights of the Parle-G.  How an extensive distribution system can make you the best player in the field.  The power of rural India. It can make or break your brand.
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