New Rules of SEO 2010

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1. The New Rules of SEO August 2010 2. What will be covered <ul><li>Introduction </li></ul><ul><li>History Lesson…
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  • 1. The New Rules of SEO August 2010
  • 2. What will be covered <ul><li>Introduction </li></ul><ul><li>History Lesson </li></ul><ul><li>SEO Trends </li></ul><ul><li>The Changing Results </li></ul><ul><li>The Near Future of SEO </li></ul><ul><li>Questions </li></ul>
  • 3. SEO Overview <ul><li>The process of improving the visibility of a web site and its pages in search engines. </li></ul><ul><li>Code </li></ul><ul><li>Technology </li></ul><ul><li>Site Architecture </li></ul><ul><li>Content </li></ul><ul><li>Links </li></ul><ul><li>Keyword Targeting </li></ul><ul><li>Competitive Analyses </li></ul>
  • 4. <ul><li>History Lesson </li></ul>experience relevance
  • 5. Electronics Timeline <ul><li>Source: </li></ul>
  • 6. Search Engine Timeline <ul><li>Source: Search Engine Journal </li></ul>
  • 7. <ul><li>SEO Trends </li></ul>experience relevance
  • 8. Global Google Market Share <ul><li>Source: Blog Herald </li></ul>
  • 9. Google’s Changing Algorithm Source: SEOMoz
  • 10. Changing SEO Trends Source:
  • 11. <ul><li>The Changing Results </li></ul>experience relevance
  • 12. Blended results. Includes News, Video, Blogs, Images. More comprehensive results. Google Universal – Overview 2007
  • 13. Based on user activity and location. Focus is “user intent”. Users will be more qualified. No more top rankings. Focus on ROI, conversions & traffic. Google Personalisation – Overview 2008
  • 14. More data. More everything. Google Sidebar – Overview 2010
  • 15. Search results are now 50% fresher. Analyses the web in small portions and updates their index on a continuous basis. Faster and more comprehensive results. Google Caffeine – Overview 2010
  • 16. <ul><li>SEO Trends </li></ul>experience relevance
  • 17. Fresh and new content will be rewarded News & Twitter results will feature Peripheral content does play more of a role in rankings: Images, Video, & Social Google Caffeine – What Does It Mean?
  • 18. Social Media Timeline Source: idfive
  • 19. Guess who’s gaining market share?
  • 20. <ul><li>The Near Future of SEO </li></ul>experience relevance
  • 21. What this means for you - Diversify
  • 22. SEO & Social Media Benefits SEO Social Media Own Digital Shelf Referring Traffic User Generate Content Incoming Links Reputation Management Create Brand evangelists Brand Awareness
  • 23. <ul><li>Evian Babies Youtube Ad </li></ul>What this means for you, really – Diversify
  • 24. Owning the Digital Shelf Over 2.5 million video views!
  • 25. Increase Quality Inbound Links Over 8000 links in 2 months
  • 26. <ul><li>The Crisis of Credit Visualized </li></ul>Source: 4,890 Likes of the Video 2.1M Views of the Video 521 Comments
  • 27. Owning the Digital Shelf
  • 28. Leveraging Digital Assets as part of your SEO Strategy
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