Lisa.SimmonsResume2016

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1. OVERVIEW Twenty six years experience and solid performance in sales, account management and marketing positions Currently Sales and Marketing Director for BioMicroLab…
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  • 1. OVERVIEW Twenty six years experience and solid performance in sales, account management and marketing positions Currently Sales and Marketing Director for BioMicroLab manufacturer of laboratory robotics, instrumentation and general lab equipment Product Specialist, Time and Labor, Automatic Data Processing Sales Manager, PrePress Technologies, Heidelberg USA Account Manager, Printing Industry (Manufacturer Sales Representative), Heidelberg, Kodak, DuPont Education Level: MBA Entrepreneurial Studies Willing to relocate and travel EXPERIENCE Sales and Marketing Director, BioMicroLab, Concord, CA 2004 - Present Worldwide Sales/Marketing Director for BioMicroLab sample management laboratory automation solutions. Instrument applications for drug discovery, genomic research, molecular diagnostic testing, and pharmaceutical research laboratories. Manage new product launches through both resellers and direct marketing channels including social media platforms, email campaigns, press releases, strategic placement of advertising and public relations media. Established and manage reseller channels worldwide including negotiating reseller contract agreements, training reseller sales representatives, and providing on-going training and technical support. Collaborate with internal engineers along with research and development to deliver marketable products for a worldwide distribution. Maintain competitive market analysis on an on-going basis. Responsible for establishing and executing marketing budgets, pricing strategies, and forecasting product unit sales. Formulate sales and marketing plans with resellers specific to geographic region: US, Asia, and Europe. Plan, execute and participate in all trade show functions. This includes all pre- show planning and post show sales lead activities. Cultivate and maintain direct accounts locally and nationally including product sales presentations, online meeting presentations, onsite product demonstrations, local product shows, and technical sales support. Direct engineers, production, and technical support teams based on orders and sales forecasts. 510-329-1998 cell simmonslm@mac.com 1189 Promenade Street Hercules, CA 94547 LISA M. SIMMONS
  • 2. LISA M. SIMMONS AUTOMATIC DATA PROCESSING District Manager, Time & Attendance, Pleasanton, CA 2003 - 2004 Product Specialist for ADP’s Time and Attendance solutions. Responsible for in-depth analysis of client needs and technology assessments. Product demonstrations via web interface and in person. Represented web-hosted, pc based, and client server software applications. Focused on C-level executives at clients from 100 - 1,000 employees. All industries. HEIDELBERG, USA Sales Manager, Prepress, Los Angeles, CA 2002 - 2003 Managed and supported seven major account sales representatives. Tracked sales results by product group and total volume. Managed sales representative progress through individual monthly targeting and strategy meetings. Initiated local sales representative product training. Used product-training sessions to clearly define the corporate marketing message on a local basis. Worked with demonstration manager/staff to improve the quality of customer demonstrations. Responsible for sales revenue in a geographic territory from Los Angeles to Colorado. Responsible for expanding relationships within top 20% of installed customer base. HEIDELBERG, USA Sales Representative, Prepress, Los Angeles, CA 2000- 2002 Selling Capital Equipment: file servers, scanners, imagesetters, platesetters, proofing systems, color management, and workflow. Extensive knowledge of HP large format ink jet printers, IBM file servers, PDF workflow systems, and ICC color management software. Demonstrated workflow software products via laptop and PowerPoint presentations. Analyzed customer needs and provided return on investment reports to cost justify customer investment in new equipment. Negotiated sales contracts, terms and conditions, and equipment acquisition with C-level managers in companies ranging from $500,000 - $100,000,000 per year in revenue. Consistently met sales quota on equipment placements and total dollar volume. Re-Marketed Equipment Top Producer (#1) in USA, 2002. Bronze Sales Award ($1,500,000.) Averaged $1,500,000 per year in equipment sales. Average order size $150,000.
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  • 3. LISA M. SIMMONS KODAK POLYCHROME GRAPHICS Operations Manager, Los Angeles, CA 2000 Established sales operating budgets with corresponding monthly reporting processes in four sales regions with 38 sales representatives and a staff of five. Tracked and maintained sales representative compensation program. Implemented process improvements in the areas of cost control, pricing administration, internal/external communication, customer contracts and consignment accounts. Managed staff of five administrative assistants. KODAK POLYCHROME GRAPHICS Account Manager, Charlotte, NC 1996-2000 Managed $4.5 million graphic arts consumable and electronics sales territory. Performed in the top 7% of sales representatives. Exceeded electronic equipment sales goal by double. Placed seven Kodak Approval proofing systems in one year. Increased contract prices in 80% of account base. Converted premier printer, Hickory Printing, to Kodak Polychrome plates, which represented new business worth $475,000 per year. Managed multiple distribution channel relationships. DUPONT PRINTING AND PUBLISHING Account Manager, Minneapolis, MN 1993-1996 Managed a $5.0 million graphic arts consumables territory. Increased sales over $750,000 three years in a row. Converted premier trade shop, Colorhouse, to Dupont’s Waterproof Proofing system, which represented new business worth $400,000 per year. Exceeded sales goals for new equipment placements. GRAPHIC PRODUCTION CENTER Account Executive, Atlanta, GA 1992-1993 First position as an outside sales representative. Sold color separations, scanning services, and desktop publishing services. Generated $100,000 in new sales in eight months. IMAGE WORKS Key Account Manager, Atlanta, GA 1990-1992 Managed $4.5 million promotional merchandising account (Hooters Restaurant). Supervised two full-time telemarketing customer service sales people. Developed new merchandise designs, full color catalog, and marketing campaigns. Page ! of !3 4
  • 4. LISA M. SIMMONS EDUCATION Masters of Business Administration in Entrepreneurial Studies - 2002 Concordia University Irvine, CA Bachelor of Arts in Political Science – 1989 University of Georgia Athens, GA TRAINING/PROFESSIONAL DEVELOPMENT Sales Negotiation Course, December 2000 Value Selling, Value Vision Associates. November 1997 TECHNICAL Strong communication and computer skills Microsoft Office: Outlook, Excel, Word, and PowerPoint Movie editing: PowerDirector Email marketing: Constant Contact Customer relationship management: Clarify, ACT, and Salesforce.com COMMUNITY INVOLVEMENT Library Commission, City of Hercules, 2006 - 2008 Chair, Exhibit Sub-Committee, Library Commission Co-Chair, Communications Sub-committee, Library Commission INTERESTS Lots of outdoor activities including: Road Cycling, Mountain Biking and Windsurfing Page ! of !4 4
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