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  Study On Investment pattern of HNIs Reliance Money A Study On The Investment Patterns Of High Networth Individuals InAhmedabad(A Focus On Mutual Fund) For The OrganizationReliance Capital Asset Management LimitedA PROJECT REPORT SUBMITTEDBYHARSHA HARJANI (08075)SAVITRI FUFAL (08073)BATCH - 2 Submitted To: A J BHAMBHANIin partial fulfillment of the requirements of Tolani Institute of Management Studies, Adipur for the award of the degree of Post Graduate Diploma in ManagementTOLANI INSTITUTE OF MANAGEMENT STUDIESADIPUR – 370 205JULY 2009 Tolani Institute Of Management Studies1  Study On Investment pattern of HNIs Reliance Money ACKNOWLEDGEMENT We would like to thank Reliance Money for giving us this opportunity to be associated with anesteemed organization as theirs.We would also like to express our sincere thanks to Mr. Abhijeet sangani, Regional HeadGujarat, Reliance Capital Asset Management Ltd and Mr. Faizal khan, Center Manager, RelianceCapital Asset Management Ltd . who were our project mentors for providing us with valuablementoring and constant feedback on our progress made during the project. They were constantsupport and had have helped us in successful completion of our project.Our sincere appreciation for all the help, advice and warmth we received from all the employeesat Reliance money, Ahmedabad.We would like to show our gratitude to Prof for allowing us this opportunity to take over this project. We also thank Prof (Faculty guide and mentor) for being supportive at all the point of time.We would like to express our gratitude to all the respondents who took out time from their schedules and discussed about their investment patterns and their views about Mutual Funds.Tolani Institute Of Management Studies2  Study On Investment pattern of HNIs Reliance Money EXECUTIVE SUMMARY Reliance Mutual Fund (RMF) has been established as a trust with Reliance Capital Limited(RCL), as the Settler / Sponsor and Reliance Capital Trustee Co. Limited (RCTCL), as theTrustee was established in June 30, 1995.In an expansion drive to gain a greater share in Ahmedabad market, RMF has tried to explore theopportunities of selling mutual fund to the High Networth Individuals, further segmented intoHotel Owners, Doctors and Builders and wanted to know more about their investment patterns.In our report, we have analyzed the investment patterns of these High Networth Individuals,which investment tools they invested most in, the attributes they give most importance to whileinvesting, whether they invest for short or long periods both in corporate as well as individual perspective. We also found out what proportion of the HNIs interviewed already invested inmutual funds, which schemes they invested mostly in, whether debt, equity or balanced mutualfunds and their reasons for doing so. We have also incorporated in our report the reasons peopledon’t invest in mutual funds.During the course of our project, we interviewed 150 HNIs and learnt about their investment patterns using which we have suggested recommendations as to how they can be pitched andtapped for future investments in Reliance Mutual Fund. Our report also explains why the HNIsare not regular investors in any investment tools, company wise. Towards the end of the report,on the basis of the knowledge we gathered from interviewing the HNIs, we have suggested fewrecommendations, which would be helpful in expanding the investor base of Reliance MutualFund across these segments.Tolani Institute Of Management Studies3  Study On Investment pattern of HNIs Reliance Money Table of content CHAPTER 1: THE MUTUAL FUND INDUSTRY1.1Overview of Mutual Fund……………………………………………..081.2Mutual Funds ---Advantages…………………………………………..091.3Mutual Funds----Drawbacks…………………………………………...111.4Structure of Mutual Funds……………………………………………..131.5Types of Schemes………………………………………………………141.6Risk……………………………………………………………………..221.7Setting up of Mutual Fund……………………………………………...251.8Mutual Fund Industry…………………………………………………..25CHAPTER 2: RELIANCE MUTUAL FUND2.1Sponsors: Reliance Capital Limited……………………………………302.2Reliance Capital Asset Management Limited…………………………312.3Reliance Mutual Fund………………………………………………….322.4Management Team…………………………………………………….362.5Different Schemes offered by Reliance Mutual Fund--NFO…………………382.6Reliance Mutual Fund: Overview……………………………………...49CHAPTER 3: DIFFERENT SEGMENTS OF HIGH NETWORTH INDIVIDUALS:-3.1Doctors………………………………………………………………….543.2Builders………………………………………………………………....693.3Hoteliers…………………………………………………………..…….82CHAPTER 4: TESTS4.1Weighted Average Test……………………………………………….974.2Chi-square Test…………………………………………………….…100CHAPTER 5: CORRELATION……………………………………………………...104CHAPTER 6: FINDINGS…………………………………………………………….106CHAPTER 7: RECOMMENDATIONS……………………………………………..108CHAPTER 8: REFERENCES….……………………………………………….……109Tolani Institute Of Management Studies4
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