eMarketing: The Essential Guide to Online Marketing

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eMarketing: The Essential Guide to Online Marketing Second Edition by Rob Stokes compiled by Sarah Blake
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  reviews for   eMarketing: the essential guide to online marketing rst edition “Quirk’s eMarketing handbook covers all the most important concepts which arenecessary for eMarketing excellence today. I would highly recommend it as both astudy guide and a practitioner’s reference manual. Congratulations to the QuirkStarson all the thought, research and work that has obviously gone into this.” Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business  “WOW! It is an inspiration to see such a well written and truly essential guide to onlinemarketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing  should be read and referenced by every smart marketer who is dealing withthe complicated world of eMarketing.” Bronwen Auret, Online Marketing Specialist, South African Tourism  “The perfect starting point for anyone entering the world of online marketing…. trulyimpressive.” Stafford Masie, Country Manager, Google South Africa  “I’ve known Quirk for many years and it’s very exciting to see all their experiencedistilled into this textbook. Furthermore, their contribution to Open Education bylicensing this book under Creative Commons is an initiative I strongly support. Readthis book.” Scott Gray, Interactive Marketing, BMW South Africa   Second Edition eMarketing: The Essential Guide to Online Marketing By Rob Stokes Compiled by Sarah BlakeFirst published 2008 by Quirk eMarketing (Pty) Ltd.© Copyright 2008, 2009 Quirk eMarketing (Pty) Ltd.This book is published under the Creative Commons Attribution-Noncommercial-NoDerivative Works 3.0 Unported License. This means that you can share and distribute thiswork and you can even modify it, as long as you do not use it for commercial gain, you shareall modications and you credit Quirk eMarketing (Pty) Ltd. For more information, you canvisit www.creativecommons.org or www.quirk.biz/emarketingtextbook .ISBN: 978-0-620-43063-0Book design and typesetting by Solveig Bosch. Cover illustration inspired by Craig Raw anddesign and illustration by Peter Lehto.We’ve used the font DIN in this book and it is printed in South Africa on recycled paper byShumani Printers ( www.shumaniprinters.com ). Trademarks All terms or names used in this book that are known to be trademarks or service marks havebeen appropriately capitalised. Quirk eMarketing (Pty) Ltd cannot attest to the accuracy ofthis information. Use of a term in this book should not be regarded as affecting the validity ofany trademark or service mark.We have also made every effort to obtain permission for and to acknowledge copyrightmaterial. Should any infringement of copyright have occurred, please contact us and everyeffort will be made to rectify omissions or errors in the event of a reprint or new edition. Youcan contact us on textbook@quirk.biz . Warning and Disclaimer Every effort has been made to make this book as complete and accurate as possible, butno warranties regarding its contents, whether fact, speculation or opinion, are made noris tness for any use implied. The information provided is on an “as is” basis. The author,compiler and Quirk eMarketing (Pty) Ltd shall have neither liability nor responsibility to anyperson or entity with respect to any loss or damages arising from the information containedin this book. Full details of Quirk eMarketing (Pty) Ltd may be obtained via its web site( www.quirk.biz ) or may be requested directly at textbook@quirk.biz . eMarketing: The Essential Guide to Online MarketingSecond Edition by Rob Stokes compiled by Sarah Blake iv
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