Digital Talent in Birmingham to Accelerate your Business

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1. Digital talent to accelerate your business Rebecca Wheatley @fivebrand @impact_futures 2. Birmingham is uniquely positioned to accelerate brands in the digital space.…
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  • 1. Digital talent to accelerate your business Rebecca Wheatley @fivebrand @impact_futures
  • 2. Birmingham is uniquely positioned to accelerate brands in the digital space.
  • 3. Why? We have access to the biggest pool of digital native talent in Europe. • Birmingham is the most youthful major city in Europe* • Under 25’s account for nearly 40% of our population • Birmingham’s population will grow to 1.1 million in 2018 and 1.17 million by 2028 – more than twice that of Manchester • We have access over 340,000 students and 120,000 graduates and 14,000 international students within an hour’s drive of the city, drawn from the 15 universities within reach • More languages are spoken than any other UK city
  • 4. Is that relevant? • Digital communication skills will become key to building sustainable businesses It is done best by digital natives • The young and diverse population of the region are your future customers • You have the business savvy, Brum’s young people have the digital skills • They are creative, risk takers and have grown up online
  • 5. How digital natives grow your brand Authentic, engaging communication Build Existing Customer Relationships Create New Customer Relationships Sale s
  • 6. What to look for in digital communicators • Graphic design skills • Copywriting skills • Creative thinking • Pro-active and self-motivated • Accountability • Project management skills • Personal digital reach
  • 7. What you can do • Take a risk with fresh talent that you can grow • Understand that these people will make a new type of contribution • Talk to local universities about placement schemes and internships • Look to youth leadership and entrepreneurship organisations • Give young talent a license to operate • Get advisory support with social media, but grow the skills in- house to grow your brand authentically – Don’t outsource!
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