Branding is Not an Option

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by P.K. Prothe | ContentAction.com ding ran an B t no n is io opt Branding is not an Option | ContentAction.com ............................................................................................................................................1 Branding is about cultural relevance and emotional connection. Not hype! - Marc Gobe Copyright © 2009 p K. prothe | www.ContentaCtion.Com . this work is licensed under the Creative Commons attribution-noncommercial-no Derivative works 3.0 Uni
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   Branding is not an Option |ContentAction.com............................................................................................................................................1    B r a  n  d i n g i s  n  o t  a  n  op t i o n  by P.K. Prothe | ContentAction.com   Branding is not an Option |ContentAction.com............................................................................................................................................ 2    Branding is about cultural relevance  and emotional connection. Not hype! - Marc Gobe  Copyright © 2009 p. K. prothe | www.ContentaCtion.Comts k s lcsd ud  Cv Cs abu-nccl-n Dvv wks3.0 Ud Ss Lcs. t v  c f s lcs, vs ://cvcs./lcss/b-c-d/3.0/us/  sd  l Cv Cs, 171 Scd S, Su 300, S Fcsc, Clf, 94105, USa.   Branding is not an Option |ContentAction.com............................................................................................................................................3 There’s a lot o hype about brands and branding. Mucho it is just that. Hype. Let’s cut the hype and look atthe reasons why every business needs to build theirbrand. Because a brand is not something nice to haveater you do everything else. It’s an integral part o building a successul business. Bds     k ss f  ld f cc. Bdsl us dcd   us d   bu. t l us cz -s, fl. g cf u d us. ad bds ds v us  d  s . C vlu b dd d scu fuu busss s. yu c’ b    dsuccd  . i’s  cdd. Bu    cdd  c  you’re in, you can dierentiate yourself. You can become a brand people c bu.   You brand because people need a simple way to nd you. You brand to b fud b   l. t sd u s sss. yu bdlls l  u’  f .   Branding is not an Option |ContentAction.com............................................................................................................................................4    Prediction: Brand willbecome the most powerfulstrategic tool since the spreadsheet.” - Marty Neumeier
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