Architects do it with models How do Architects and Fashion Designers utilise 'The Model' as a means of work?

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A third year architecture student dissertation looking into the relationship between the fashion and architecture industries and their relationship with 'The Model'.
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  “ARCHITECTS DO IT WITH MODELS” HOW DO ARCHITECTS AND FASHION DESIGNERS UTILISE „THE MODEL‟ AS A MEANS OF WORK?   AMRIT SEERA   1100239   CARC 6003: CULTURAL CONTEXT THESIS BA (Hons) ARCHITECTURE   UNIVERSITY FOR THE CREATIVE ARTS (CANTERBURY SCHOOL OF ARCHITECTURE) CONTENTS  1 02 1 Introduction 09 2 How „The Model‟ came to be  How the architectural and fashion models we know today came to be 15 3 Uses of „The Model‟   An exploration into the multitude of uses of „The Model‟ 21 4 Realms of fantasy and reality How „The Model‟ distorts our experiences of fantasy and reality  26 5 Conclusion 28 6 Bibliography  2 “ARCHITECTS DO IT WITH MODELS” HOW DO ARCHITECTS AND FASHION DESIGNERS UTILISE „THE MODEL‟ AS A MEANS OF WORK?   1 Introduction „The Model‟ is utilised as a powerful means  of communication, with which a designer can create a tangible language or object that expresses their idea(s) or product(s) to an audience. „The Model‟ is a fundamental part of both the Architectural and Fashion industries and as the title of this work indicates the aim is to uncover the uses of „The Model‟ in the Architectural and Fashion industries that stretch beyond its uses as a means of communication. „The Model‟ means so much more than just as a way to communicate, “Models are the co -producers of reality” (Eliasson, 2007) they‟ve become a way to distort our perceptions of reality through the use of different techniques and technologies; they‟ve become a means of work and process; they‟ve become a methodology of experimentation.  More and more different industries are coming together to create interdisciplinary collaborations; none are more interesting than those moments  3 where the worlds of Architecture and Fashion collide. The lines between creative industries are becoming eve rmore blurred, the rise of the „ multidisciplinary practice‟ has allowed the Architect to be more than just an Architect i.e. product designer, graphic designer, interior design, fashion designer etc. At the core both these industries primary output is to provide shelter; “both garments and buildings protect and shelter the body whilst providing means to express personal, political and cultural identity” ( Juinio, 2010), both industries relate back to the human body, and more obviously in the fashion industry than the architecture industry, allows us a form of self-expression. Architecture and fashion are part of the art of living‟ (Jacobs, 2013), the luxuries of expression and creativity that surround us; the professionals of these industries have a very significant impact on our lives (as much as we may try to deny it). This ... stuff? Oh. Okay. I see. You think this has nothing to do with you. You go to your closet and you select ... I don't know ... that lumpy blue sweater, for instance because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that sweater is not just blue, it's not turquoise, it's not
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