23 Great Logos

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23 Great logos and their hidden meaning...
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  Logos aren¶t always what they seem. Some of these logos can hold a lot of information about the brand,all you have to do is look at the clues. I¶ve selected 23 great logos that have some sort of hiddenmessage. I¶m sure you¶ve seen some of these hidden messages before, but I hope I¶ve been able toshow you some new ones as well. Big Ten  Big Ten is an academic union which was founded in the year 1896. Until 1990, this union consisted of 10 universities,but in June 1990 Pennsylvania State University was added. They didn¶t want to change their name, so they addedthe number 11 to the logo. Amazo n.c om  This logo doesn¶t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand.First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. Theswoosh also connects the letters a and z, meaning that this store has everything from a to z. E ighty-20     Eighty-20 is a small consulting firm. Most people think that the logo has nothing to do with the brand name. But thetrick is to view the dark squares as 1¶s and the light squares as 0¶s. Then the top line reads 1010000 and the bottomline reads 0010100, which represent 80 and 20 in binary. F edex  This is probably one of the best known logos with a hidden meaning. If you look closely, you¶ll see an arrow that¶sformed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company. C o ntinent al     Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a3-dimensional tyre. T obl er  o ne  Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called µThe City Of Bears¶. They haveincorporated this idea in the Toblerone logo, because if you look closely, you¶ll see the silhouette of a bear. B ask in R ob in s     The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level.The pink parts of the BR still form the number 31, a reference to the 31 flavours. S o ny V a i o  Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning?Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing thedigital signal. E ight  
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