20091027 - Arts, Media and Culture v2

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Generation 21: Asia-Pacific New Leaders' Dialogue discussion guide for breakout session on Arts, Media and Culture.
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  TRACKERUnit of measure 1 FootnoteSOURCE: Source Title Unit of measure WorkingDraft-LastModified10/27/20098:46:05PMPrinted10/23/200910:59:11PM   Asia faces challenges in developingand promoting arts, media and culture SOURCE: McKinsey TopicKey questionsMedia’s rolein socialchange1 ▪ How should arts and media be used as a tool to promote social change? ▪ Are Asian arts and media organizations doing enough to use their reach topromote equality and fairness – be it gender, economic or other? Rise of social media2 ▪ What does the rise of social media (Facebook, Twitter, Wikipedia,others) mean for business, government and media? ▪ How should traditional media organizations respond? Heritage ina changingworld3 ▪ How worried should we be about our cultural heritage? Are we losingour past too quickly? ▪ Are our institutions flexible enough to keep heritage relevant? Sustainabil-ity of arts &culture4 ▪ How can arts and cultural priorities be integrated with economicdevelopment? Are our governments taking the right approach?Businesses? How can cultural organizations better organize? Globaland locallanguages5 ▪ What language(s) should our schools be taught in? ▪ How should we balance local languages, national languages andglobal languages (e.g. Mandarin, English)? Others6 ▪ What other key questions do you believe are highest priority for 21stcentury Asia?  TRACKERUnit of measure 1 FootnoteSOURCE: Source Title Unit of measure WorkingDraft-LastModified10/27/20098:46:05PMPrinted10/23/200910:59:11PM   Key facts to consider  SOURCE: McKinsey TopicKey factsMedia’s rolein socialchange ▪ Media regulations vary widely across Asia-Pacific ▪ Free-to-air network is highly restricted to foreign investment across theregion while mobile content and digital media has fewer restrictions Rise of social media ▪ Media consumption is changing dramatically, with an increase in time-shifted viewing and ad-skipping ▪ While Asia’s share of social media is small, growth has been brisk Heritage ina changingworld ▪ Exports of Asian cultural goods currently exceeds imports ▪ The region has an attractive tourism market and recent campaigns –particularly in India – have used heritage as a means to entice visitors Sustainabil-ity of arts &culture ▪ Individual contributions are declining, a trend also seen in pastrecessions ▪ Endowments in most major markets declined significantly in 2008 Globaland locallanguages ▪ English is still the leading language on the internet but it is no longer the top spoken language in the world ▪ Asia accounts for a significant portion of the world’s linguistic diversity  TRACKERUnit of measure 1 FootnoteSOURCE: Source Title Unit of measure WorkingDraft-LastModified10/27/20098:46:05PMPrinted10/23/200910:59:11PM Media regulations vary widely by countrythroughout Asia-Pacific Foreign investment prohibitedMinority foreign investment allowedMajority foreign investment allowed 1 SOURCE: Team analysis   JapanHong KongAustraliaNewZealandChinaSingaporeVietnamTaiwanThailandSouth KoreaMalaysiaIndiaPhilippinesIndonesiaCountriesFree-to-air networkMobilecontentBook/magdistributionBook/magpublishingTV contentaggregationTV contentproductionKey takeaways ▪ Free-to-air    (FTA)   network  Highly restricted to foreign investments(e.g., no foreign investment allowed inmainland China, less than 20% allowedin Japan) ▪ Book/magazine publishing anddistribution Less regulated than FTA(e.g., majority control allowed in mostcountries) ▪ Digital media/new media: Moreaddressable with less regulation ▪ Up-and-coming country opportu-nities Emerging due to deregulation(e.g., Vietnam) and proactive shaping  TRACKERUnit of measure 1 FootnoteSOURCE: Source Title Unit of measure WorkingDraft-LastModified10/27/20098:46:05PMPrinted10/23/200910:59:11PM   SOURCE: comSource August 2009; O’Reilly Radar August 2009; Alexa 2009   MillionsHundreds of thousands Unique site visitors from Asia Pacificgrew by 7 million in June 2009 whileUS visits rose only moderatelyWith roughly 13 million users in AsiaFacebook is also the second mostpopular website in Indonesia While Asia’s share of social media content site users remains small,recent growth has outpaced almost all other regions 05101520253035404550 Twitter unique visitors by region 0605040302011211100908070605 20082009 Central America/The Caribbean1.0Africa1.2Oceania3.2Asia6.6Middle East/North America8.3South America9.2Europe32.3North America38.3 Share of activeusers Percent  Rate of change(last 12 weeks) Percent   26.186.931.873.724.433.538.632.7 North AmericaAsia Pacific 2 Twitter usage in AsiaFacebook usage in Asia
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